This nicotine withdrawal product is known to have a higher price point than traditional, pharmacy-branded items. For them, it was important to understand how to better support consumers in their quit journey and hence positioning their product as superior to the rest. Making it be worth the price difference.

After conducting thorough deep-dive research into the pain points of current customers within the company we identified major gaps and opportunities. We started by creating a low-fidelity wireframe and a golden path for the future prototype. We worked iteratively, making changes as new insights were developed.

Each iteration we upped the fidelity of the prototype. The final deliverable was a series of strategic next steps accompanied by high fidelity representations to take into the point of sale. The ultimate goal is to have users react to these services and ultimately integrate them into their product offering.