My name is Mina Drezner. I am a UI/UX designer, a creative consultant, and a digital validation guru.

I’m currently working at Abercrombie & Fitch Co.

In house UI/UX Designer for all A&F brands focusing primarily in the Assortment Discovery and Exploration domain. I work closely with UX Researchers, Developers, Project Managers, and Senior Management to prioritize and iterate on new features across all out websites.


Ask me about:
👉 Working as a UX/UI Designer for E-Commerce
👉 Designing and working with development constraints while maintaining a customer centric approach.
👉 Collaborating with cross functional partners.

Currently a Digital Product Designer (UI/UX Designer) at Abercrombie & Fitch

 

Former Design Consultant, Experiment & Prototype Lead at Board of Innovation

Lead of digital experimentation and prototyping in the New York, Board of Innovation office. My roles include, but are not limited to; landing page creation, app prototypes, digital mockups, and social media advertisement development. Focusing primarily on assumption testing, qualitative/quantitative research to validate consumer behavior.

Ask me about:
👉 Creation of experimentation tracks for qualitative and quantitative insights
👉 Low to high fidelity prototypes and concept visualization
👉 Design of experimentation workshops
👉 Development of dynamic boards for digital workshops
(MIRO Badass)

 

A Former Creative Digital Consultant at Llorente y Cuenca

Worked as an in-house creative consultancy for Hitachi’s global brand agency in Madrid. Coordinated, created, and approved brand elements for global campaigns including (but not limited to) their Holiday Campaigns (air is life), Brand materials for world fairs in Italy, etc.


Ask me about:
👉 The implementation of global brand guidelines
👉 The creation of assets for global use, both web and printed

 

Bachelor of Fine Arts from the School of The Art Insitute in Chicago, Illinois. Graduated Suma Cum Laude with a Masters of Strategic Design from Politecnico di Milano in Milan, Italy.