The roofing industry has been stuck in a design rut for over 70 years. Manufacturing and construction processes are outdated and not in line with modern offline approaches and digital management platforms. Our goal was to help this manufacturing company take its offering into the 21st century.

After conducting thorough deep-dive research into the pain points of current customers within the company we identified major gaps and opportunities We started by creating a low fidelity wireframe and a golden path for the future prototype. We worked iteratively, making changes as new insights were developed.

Each iteration we upped the fidelity of the prototype. The final deliverable was a series of strategic next steps accompanied by a high fidelity clickable prototype to take forward to consumers and develop further iterative testing. The prototype was also shown internally for project buy-in.