Donor Portal
SOS Children’s Villages was looking for a way to visualize the development of a new donor platform, they did not have one. We created one for them!
SOS Children’s Villages, a 70+ year-old global non-profit focused on supporting children, was looking to engage and retain existing donors, as well as seek new donor audiences in the Norwegian market.
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SOS Children’s Villages, a 70+ year-old global non-profit focused on supporting children, was looking to engage and retain existing donors, as well as seek new donor audiences in the Norwegian market. Part of the goal was to create a working prototype to take to stakeholders for buy-in.
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We created several concepts and had a variety of potential value propositions, so we brought in an experiment designer to assist in concept testing via Facebook, as well as s skilled digital prototyper to make a landing page, mockups, and a clickable prototype.
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My role was the creation of all digital assets. including the landing page and the clickable prototype.
This is the UX interaction flow for the prototype. We mapped the different ways to engage with donation causes to see what triggered the desire to donate and what platforms allowed users to empathize with the cause.
The process.
The creation of a functional prototype falls short if it is not accompanied by actionable measures and a plan for testing. The heart of every prototype is to understand behavioral triggers and how they affect consumer actions. By understanding this behavior, we can change it.
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Our team worked closely with the SOS Children’s Village team to map out the current customer journey flow for donations and identify where people were dropping off. We then mapped the future journey to better understand how to make users behave in this ideal future.
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By creating personas we were able to reach out to the correct demographic to validate problem assumptions and persona validation. Understanding what triggers do different users need to behave a certain way.
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At the core of every prototype, we focus on the validation or invalidation of assumptions. By prioritizing the ones we wanted to test, we created moments within the prototype that addressed them individually - in turn allowing us to see if our personas and customers adhere to these solutions.
